Art’s Role In Diamond Ratings
Art plays a role in the ratings of a hotel. Judges review design for local artists, local craft, and uniqueness of art. Our art packages provide local and creative options, personalized to each hotel. At Curate Art Group, we balance multiple mediums, create storylines, and create one-of-a-kind pieces. By using emerging artists and strategic value-engineering, we provide quality originals, prints, and sculptures, while sticking to hospitality budgets.
Below are charts and definitions of how art and decor fit AAA’s Diamond Star ratings.
AAA’s Definitions
Decorative – Obvious ornamental embellishment with attractive results.
Leading Edge – Most advanced in their profession; luxuriant, luxury materials, highly fashionable/grand design and functionality working in sync to provide a sumptuous level of comfort.
Luxurious – Characterized by opulence, sumptuousness, or rich abundance; extremely comfortable, elegant or enjoyable.
Modest/Modestly Enhanced – More than basic; slight enhancement; limited in size or scope.
Upscale – Obviously high grade; upmarket, luxurious feel; cohesive designs; not just the latest trend.
Our Process
Curate Art Group engages emerging, local, and diverse talent of all mediums to tell a compelling storyline. Curate Art Group leads with a warm and analytical approach to meet and improve targets. Not only should art be aesthetically pleasing and high-quality, but the entire process should be a delight to all involved.
Curate Art Group improves cost and timeline by deep diving into material options through detailed spreadsheet modeling, along with creative team brainstorming for each project.
Curate Art Group is a preferred vendor for and works with many Fortune 500 companies and top-brands such as: Marriott International, Hilton Hotels & Resorts, IHG, MGM International, Starbucks, Federal Home Loan Bank, Omni Hotels & Resorts, Kaiser Permanente, The Ritz-Carlton, Four Seasons, W, Conrad, Graduate, Gensler, HPG International, Benjamin West, and the list is constantly expanding. We love brand standards and enhancing the design.
